Wolford selects Concrete to improve retail operations across its wholesale channel
Wolford AG, a leading retailer and innovator in woman's hosiery, lingerie and ready-to-wear, has chosen Concrete Publish to help its head office team in Austria better manage the distribution of marketing assets, merchandising information, announcements, and operational content, across its wholesale partners, and field teams.
Concrete Publish will provide Wolford, which has stores in over 60 countries, with a branded cloud-based portal, where wholesale partners and field teams can access the information they need, when they need it – from visual merchandising directives, to promotional content, and company announcements.
“Keeping everyone on-brand, and up-to-date with the latest marketing and operational content can be challenging," explains Barney Craggs, Chief Revenue Officer at Concrete. "When information is shared through email or shared drives, updates can easily be missed, leaving teams using outdated, and inaccurate content. Concrete Publish is designed to overcome this challenge; enabling retail brands to create a stunning, interactive cloud-based portal that can be securely accessed by partners, and field and store teams.”
Wolford will also use Concrete Manage to help its creative teams control the production of creative content - from improving the briefing process, and increasing visibility over work in progress, through to final artwork reviews and expediting approvals.
“Together, the two solutions will enable Wolford to efficiently manage the production of brand content, and then control its distribution with key stakeholders. This means stores and wholesale partners can execute on-brand and deliver a consistent Wolford customer experience,” finishes Craggs.