Vans selects Concrete Publish to improve retail execution across its EMEA business

October 23, 2018

Concrete has signed Vans (EMEA) to its Publish solution - a cloud-based retail portal and intranet platform, designed to keep field teams and store associates on-brand, and up-to-date with the latest marketing assets, operational content, and company announcements.

Concrete has been working with the Vans brand since 2015, with Publish already in use across its APAC and U.S. regions.

Using Publish, Vans will build a cloud-based “home for the brand” where head office teams can manage the distribution of key content (from Standard Operating Procedures, to visual merchandising directives), across a retail network that comprises over 60 stores and 31 outlets in Europe, and several partners across the wider EMEA region.

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