Havaianas creates an online home for its brand with Concrete Publish

April 30, 2018

We’re excited to announce that Havaianas, the world’s most popular flip-flop brand, has chosen Concrete Publish to help it manage and share content across its owned-stores and franchise partners.

Covering 25 owned-stores, and 35 franchise partners in Europe, Concrete Publish will keep Havaianas’ store associates on-brand, and up-to-date with the latest marketing assets, merchandising information, announcements, and operational content from the brand’s European head office team in Madrid, Spain.

Replacing an existing intranet-solution, Havaianas’ EMEA team chose Concrete Publish because it needed a more efficient way to share content across stores and partners.

“When information is shared through email or shared drives, updates can easily be missed, leaving teams using outdated, and inaccurate content,” explained Barney Craggs, Chief Commercial Officer at Concrete. “Concrete Publish is a cloud-based portal that overcomes this challenge by helping retailers to build a home for their brand online.  With Concrete Publish there’s no more confusion; field and store teams always know where to find the information they need - from Standard Operating Procedures, and visual merchandising directives, to promotional content and company announcements.”

"We're delighted to be working with such an iconic brand. Havaianas sells 200 million pairs of flip-flops every year, and its brand is hugely important to its growth and success. That's why I'm confident Concrete Publish will play an important role in creating more engaged, informed, and productive teams," finished Craggs.

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