We are Concrete

Concrete is designed to help you succeed in the competitive retail environment

We are a software company specialising in retail productivity. We aim to improve your brand’s retail execution, whether you are in Marketing, Store Ops, Visual Merchandising or HR. We give you the tools you need to improve your stores’ execution, maximising the chance of creating the best retail experience for your customer.

With Concrete you can effectively plan, build and deliver your expertise into every retail outlet in your network. Having all information and requirements delivered in one place, personalised for you and your stores, improves the control and visibility of how your brand is delivered to your customer.

Concrete's Management Team

Tristan Rogers,

Chief Executive Officer

Tristan is the Founder and CEO of Concrete, a Software as a Service business based in London and New York. Concrete helps retail organisations better manage inter-team working at head office and how plans, tasks and knowledge make their way down into the store network, whilst feeding the results back up again.

Outside of work, Tristan is a keen chef, a car collector, electric vehicle advocate and part time karter.

Barney Craggs,

Chief Commercial Officer

Barney oversees the Sales teams at Concrete, in London and New York. Since joining, Barney’s main goal has been to drive business growth in new markets and verticals.

Barney has over 25 years experience in growing technology businesses, from early stage to investment and acquisition.

Tim Deluca-Smith,

Chief Marketing Officer

Tim oversees international marketing at Concrete - driving brand awareness, growing demand, supporting the sales teams, and inspiring customers!.

Tim has over 20 years experience in technology marketing, from start-ups through to Fortune 500 companies. .

Bryan Wilsher,

Chief Financial Officer

Bryan brings a wealth of both financial and broader commercial experience, supporting the Board in developing and delivering its strategic plan as well as delivering pragmatic advice on day to day issues.

Having built and sold an accountancy practice having some 400 or so SME clients, Bryan developed commercial interests across a range of businesses including: fieldwork & data collection, commercial insurance consultants, retail caterers, repro & pre-press production.