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Tristan Rogers, CEO of ConcretePlatform.com, warns that bricks-and-mortar retailers should not take loyalty for granted.

Tristan Rogers, chief executive of software supplier Concreteplatform.com, warns that bricks-and-mortar retailers should not take loyalty for granted and should learn from Amazon’s innovations. He says: “On Amazon, you can look at customer reviews which tend to be far more reliable than some salesman on commission in store.”

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