Marks & Spencer

Marks & Spencer builds its International business on ConcretePlatform

With 520 stores in the UK and an additional 240 stores located across the globe, Marks & Spencer (M&S) has enjoyed a substantial boost in its market share in recent years. As with many successful domestic retailers, international growth remains a key boardroom agenda at M&S. A key piece of successful international trading is the management of your Brand and day to day trading processes with your markets. With over 40 markets to trade with, M&S needed a robust and comprehensive Enterprise Collaboration Platform to connect and trade with its markets.

The company chose ConcretePlatform, a suite of applications built specifically for the retail market, as a multi-point solution that would help M&S control its brand and trading performance internationally.

Today, ConcretePlatform has become the destination for all M&S international markets, providing them with a "one stop shop" for trading M&S in market. By using ConcretePlatform, M&S has achieved complete brand control in its ever-growing market, and has also reduced time-to-market of all key market deliverables through marketing, e-learning, visual merchandising, non-stock, goods nor for sale and merchandising. Furthermore, ConcretePlatform has helped M&S create a single centralised communication and collaboration channel for the company's entire international business, creating unity in how the M&S brand is delivered worldwide.